Communications Guidelines for Prism Placement
Promoting Retrospective Inclusion
You may promote past inclusion, but it must be factually accurate and reflect the correct Prism and timeframe. Examples:
ABC Company has been named a Leading Solution Provider for 3 consecutive years in the CMP Research Prism for XXX.
We were recognized again as a Pioneering Solution Provider in the CMP Research Prism for XXX in 2025.
A Core Performing Vendor in the CMP Research Prism for XXX for the 2nd time in a row.
Promoting Axis Placement
You may promote your relative position on the X & Y axes. Examples:
ABC Company is highest in market confidence on the CMP Research Prism for XXX.
ABC Company is furthest in capabilities progressiveness on the CMP Research Prism for XXX.
ABC Company’s Marketplace Confidence and Capabilities Progressiveness are the reasons why it was named a Pioneering Solution Provider in the CMP Research Prism for XXX.
Required Disclaimer
If stating inclusion in a Prism whitepaper, include the following Objectivity Disclaimer:
The CMP Research Prism is based on independent analyst evaluation, end-user feedback, and marketplace perception. Inclusion in the Prism does not represent an endorsement of any solution provider, product, or service.
Avoid
- Any language implying a ranked order (e.g., “#1,” “top-ranked,” “scored highest overall”).
- Stating inclusion without clarifying timeframe and Prism category.
- Altering or excerpting the Prism graphic in a way that changes context or meaning.
