CMP Research for Solution Providers

Advising technology and operational solution providers on go-to-market strategies, product transformations, ideation, and customer mindset. With data, research, and advisory & analyst support we help clients’ enhance product development, refine value propositions, and understand buyer requirements.

Understand Requirements of Strategic Buyers

Qualitative & quantitative industry research and data-driven analysis about customer contact and CX executive priorities, strategic challenges, customer preferences, and more.

Improve Value Proposition

Tailored advice from CMP Research advisors and analysts including to specific industry pain points & organizational needs, including inquiries, document reviews, and analyst hours.

Benchmark Against the Marketplace

Data and insights around technology investment criteria & frameworks for solution assessment with customer contact and CX executive datasets.

SERVICE OVERVIEW

Packages

Buyer Insights & Event Elevation

Buyer insights and competitive intelligence that elevate event performance, sharpen messaging, and maximize engagement and ROI.

This opportunity includes:

Optimize event ROI across live and virtual programs with data-backed strategy and analyst guidance.

Access CMP intelligence on demand, including benchmarks, insights, and quarterly analyst support.

Strengthen messaging and positioning with audience-driven insights aligned to buyer profiles and stages.

Enhance performance with expert review and post-event insights, including asset feedback and actionable next steps.

Buyer & Competitive Insights

Analyst-led insights and competitive intelligence that sharpen positioning, refine go-to-market strategy, and accelerate buyer conversion.

This opportunity includes:

Access competitive insights via the Prism interactive dashboard.

On-demand access to CMP proprietary market and buyer research, with dedicated analyst inquiry support.

Analyst guidance on positioning, value proposition, GTM differentiation, and VoC priorities.

Review of buyer trends and product positioning to refine messaging, ICPs, and competitive differentiation.

Sales Enablement

Analyst-driven insights and guidance that equip sales teams to refine messaging, strengthen positioning, and accelerate deal conversion.

This opportunity includes:

Custom sales enablement sessions focused on buyer priorities and competitive hooks.

Executive prep, live team training, and post-session debrief.

CX buyer insights and industry trends to highlight the capabilities and benefits that resonate most.

Market-driven talk tracks and competitive insights to strengthen objection handling and accelerate deals.

Licensing CMP Content & Tools

Research-backed content and white-labeled tools that strengthen credibility, showcase differentiation, and quantify ROI for more effective go-to-market strategies.

This opportunity includes:

Leverage CMP's Prism whitepaper, with a customized solution wrapper including tailored messaging and solution positioning.

Access white-label CMP tools and ROI calculators to model staffing, self-service impact, and cost savings scenarios.

Get analyst onboarding and guidance to define optimal use cases and maximize tool adoption.

Extend your brand with white-labeling and embedding options across your website and content.

Analyst-Led Engagements

Expert-led keynotes and event support that deliver actionable buyer insights, competitive intelligence, and strategic guidance to maximize event impact.

This opportunity includes:

Analyst-led keynote or presentation, available virtually or in-person, with options for panels, moderation, or roundtable participation.

Pre-event onboarding and preparation to align on audience profile, agenda, and best practices for impactful session content.

Analyst insights covering CMP research, industry trends, competitive intelligence, and real-world case studies.

Event support including participation in networking, client meetings, and additional sessions.

Annual Research Subscription

Access to buyer insights, competitive intelligence, and analyst guidance to strengthen strategy, refine positioning, and drive effective go-to-market execution.

This opportunity includes:

On-demand access to CMP's client portal, including Prism dashboards, signature studies, executive reports, data cuts, and analyst-led webinars

Dedicated analyst inquiry support for product briefings, strategic guidance, and tailored go-to-market insights

Analyst-led insights across buyer behavior, industry trends, and competitive dynamics to inform decision-making and innovation

Speaking engagements and advisory support to elevate events, strengthen messaging, and engage target audiences

LEARN MORE

Product Features

Signature Research Studies

Case Study Library

Benchmarking Data and Reports

Prism (Technology Assessment Framework) Interactive Tool

Client Webinars

Online Research Portal

Advisory Calls and Analyst Hours

Analyst Support at CCW Events

Document Reviews

CMP Certified Vouchers

Customer Contact Week (CCW) Pass

Discounts on CCW Digital

CMP Research Prism

Fit-for-Purpose Customer Contact & CX Technology Assesment

The Prism assesses solution providers with insights and feedback from three perspectives:

Analyst

User

Marketplace

Learn More

SCHEDULE CALL

Across CMP, we work with brands like...

CMP Research is the research and advisory arm of Customer Management Practice, which brings you Customer Contact Week. We deliver independent, provider-agnostic insight and tools to help customer contact leaders make better decisions faster amid transformation.

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CMP is the organization behind Customer Contact Week, Customer Contact Week Digital, Customer Contact Week Exchanges, Customer Engagement Insider, and Design & Innovation Exchanges.

Email:

info@cmpresearch.com

CMP Research for Solution Providers

Packages

Product Features

CMP Research Prism

Across CMP, we work with brands like...

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