CMP Research Prism

From Complexity to Clarity in Customer Contact & CX Tech

The CMP Research Prism is a fit-for-purpose technology assessment framework for customer contact and CX, evaluating top technology and solution providers.

It delivers competitive analysis, analyst insights, and buyer feedback to solution providers while guiding buyers through the marketplace.

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Stand Out in the Market

Differentiate your solution and strengthen your value proposition to capture the attention of target buyers.

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Align with Investment Priorities

Understand how your capabilities measure up against key investment criteria to make informed product development and go-to-market decisions.

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Gain Insight from Industry Experts

Engage with our analyst team for feedback to better understand evolving buyer decision criteria to elevate your market position and go-to-market strategy.

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The first CMP Research Prism evaluated 10 real-time agent assist/copilot solution providers and segmented them into 5 categories: pioneering, leading, core performing, up & coming and emerging using analyst analysis, user feedback and marketplace data across 10 criteria.

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The Prism for Customer Analytics evaluated 15 solution providers and showcases a comprehensive overview of each solution provider, helping businesses make informed decisions when selecting solutions to drive data-driven customer insights.

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CMP Research evaluated 12 conversational IVR and voicebot solution providers for customer service, CX, and sales. They are grouped into five categories: pioneering, leading, core performing, up-and-coming, and emerging.

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CMP Research analyzed 17 vendors delivering automated QA/QM tools for customer service, CX, and sales. Grouped into five tiers—pioneering, leading, core performing, up & coming, and emerging—this assessment draws on analyst reviews, user input, and market data across ten key investment criteria.

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Technology Categories for Evaluation

The CMP Research Prism provides no-cost inclusion in marketplace evaluations across the technology categories listed below.

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Real-Time Agent Assist/CoPilot

Refreshed: June 2025

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Refreshing: Nov 2025

Demo/RFI Deadline: Nov 11, 2025

Schedule a demo of your solution

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Chatbot/Virtual Agent

Published: June 2025

Refreshing: Jan 2026
Demo/RFI Deadline: Jan 19, 2026

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Automated QA & QM

Publishing: May 2025

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Refreshing: February 2026

Demo/RFI Deadline: Jan 16, 2026

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Customer Analytics

Published: January 2025

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Refreshing: July 2025

Demo/RFI Deadline: July 18, 2025


Schedule a demo of your solution

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Conversational IVR/Voicebot

Published: April 2025

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Refreshing: October 2025

Demo/RFI Deadline: October 10, 2025

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BPO

Publishing: October 2025

Demo/RFI Deadline: Oct 16, 2025

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Workforce Management

Publishing: January 2026

Demo/RFI Deadline: Dec 12, 2025

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Workforce Management

Publishing: January 2026

Demo/RFI Deadline: Dec 12, 2025

Evaluation Criteria

The Prism offers visibility into solution provider offerings across key technology categories, enabling competitive comparisons, identifying improvement opportunities, and assessing marketplace perception. It integrates data from users, analysts, and the market across ten key investment criteria. 

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Pricing

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Customization & Flexability

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Integration

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Security

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UX

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Reporting

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Customer Support

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Implementation

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Accuracy of AI

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Innovation & Future Strategy

Client-Only View

Save and share customized assessments to guide strategy, highlight competitive strengths, address gaps in key buying criteria, and align offerings with market demands. Leverage these insights to enhance positioning, optimize go-to-market plans, and strengthen sales and marketing efforts.