How Agentic AI Is Redefining Customer Experience

The era of customer experience is shifting from automation to autonomy. Agentic AI—the next frontier in artificial intelligence—is transforming how brands interact with customers by moving beyond scripted workflows to intelligent, proactive engagement. Unlike traditional automation, agentic AI can anticipate needs, take initiative, and deliver seamless, personalized experiences at scale.

In this CMP Research webinar, you’ll discover:

• What Agentic AI is and how it differs from traditional AI and automation.
• Real-world use cases where companies are using AI agents to boost efficiency, reduce costs, and deepen customer loyalty.
• How to balance autonomy and empathy—ensuring AI augments, not replaces, human connection.
• Risks and responsibilities: addressing transparency, ethics, and oversight in deploying agentic AI.

Join us to explore how leading organizations are preparing for this new wave of CX innovation—and what steps you can take today to stay ahead.